Meet Verena Pregetter: Master Floral Engineer

Master Florist Verena Pregetter Madeira is a fifth-generation floral artisan and Horticultural Engineer whose craft is deeply intertwined with the island’s beauty. With over 30 years of experience and training from Austria’s prestigious HBLVA, Verena blends scientific precision with heartfelt passion to create structurally perfect, unforgettable wedding designs.

Contact us for more details >

The Floral Engineer: Design Rooted in Science

Verena is not simply a florist; she is a fifth-generation floral artisan and Horticultural Engineer. Her foundation was laid at the prestigious HBLVA (Höhere Bundeslehr- und Versuchsanstalt) in Austria, where she earned an Engineering Degree specializing in advanced floral design, botanical science, and orchid cultivation.

This unique technical background means every element of your wedding design—from the structural integrity of a grand arch to the post-harvest physiology of the chosen blooms—is executed with precision, scientific knowledge, and unmatched longevity.

Contact us for more details >

A Legacy Built in Blooms

For generations, Verena’s family maintained one of Europe’s largest orchid collections, establishing a generational mastery over complex, high-value botanicals. Prior to bringing her expertise to Madeira, Verena managed the production infrastructure at one of Austria’s largest rose cultivation facilities and owned three successful flower shops, giving her insight into every facet of the industry, from large-scale commercial horticulture to intimate client needs.

Contact us for more details >

A Return to Passion: Artistry Forged by Fire

Verena’s deep bond with Madeira was tragically tested in 2016 when the devastating fires consumed her family's extensive orchid garden. This immense heartbreak led to a necessary break from working with plants. Today, she has returned to her life's work with renewed joy and commitment, focusing her expertise on helping good people in love.

Working with flowers again and crafting designs for wedding celebrations is Verena's affirmation of resilience—transforming her deep love for the plant world into exceptional wedding artistry.

Contact us for more details >

Our Design Philosophy: Bespoke Artistry, Ethical Sourcing

Verena's passion for flowers is channeled into creating deeply personal experiences. She combines world-class European technique with an intimate knowledge of local, ethical sourcing, ensuring that every stem used:

Is Transparently Priced: You pay wholesale cost + her hourly design rate—removing the typical 400% industry markup.

Meets High Standards: Her engineering-level understanding of botany guarantees unparalleled freshness, structural integrity, and longevity for all arrangements.

Verena's Aim: "My goal is not just beautiful flowers; it is to create an authentic floral narrative that celebrates your story and fills your wedding day with pure joy and natural elegance."

Contact us for more details >